Candice Cuoco - How to Support an Emerging Fashion Designer
If you are a regular reader of my blog then you know that I studied fashion in college and been active in industry events such as Fashion Week.
During my volunteer time at San Francisco Fashion Week I was able to spend some time with emerging designer Candice Cuoco. You may know her as one of the finalists from Project Runway Season 14, along with her many celebrity collaborations. She is also a San Francisco Bay Area native like me, so we instantly connected on growing up as “Bay Babies.”
What I Love About Candice Cuoco’s Style
Cuoco’s style is recognizable for being unapologetically dark, sexy, edgy and somehow still romantic. Her laser focus on quality and craftsmanship is truly a testament to her hard work and perserverance. Many of her designs can be considered avant-garde, featuring challenging materials such as leather and slinky satins. Cuoco is especially known for her leather harnesses, bustiers and corsets.
Candice Cuoco’s Celebrity Following
Her unique approach to witchy modern feminine style has earned her big time celebrity fans. She has made custom garments for the likes of Lady Gaga, Doja Cat, Kali Uchis, Demi Lovato and many more.
What’s Next for Candide Cuoco?
In the summer of 2023 she is launching a new collection along with a revamped website. All of us fans are eagerly waiting for the big reveal!
Easy Ways to Support an Up-and-Coming Designers
Success in the fashion industry can be difficult to achieve. The fashion industry is highly competitive, with numerous designers vying for attention and recognition. Standing out among the crowd and gaining a loyal customer base requires exceptional talent, unique aesthetics, and innovative designs.
Below I’ve listed easy and cost-effective ways to help your favorite fashionista be successful in the challenging world of fashion. Remember, even small acts of support can make a big difference to an emerging fashion designer. Every purchase, share, or positive word counts towards their success.
Attend Fashion Shows
Get those seats filled up! Attend their fashion shows or runway events to show your support and help generate buzz around their work. Encourage your friends and contacts to attend as well.
Share on Social Media
Follow the designer on social media platforms and share their work with your network. Tag them and use relevant hashtags to increase their visibility and reach.
Write Reviews
Leave positive reviews for the designer's products on their website, e-commerce platforms, or review websites. Positive feedback helps build their reputation and credibility.
Collaborate and Provide Free Media Coverage
If you have a blog, YouTube channel, or social media presence, consider collaborating with the designer for a feature or interview. This exposes their work to a wider audience.
Word of Mouth
Recommend the designer to friends, family, and colleagues who might be interested in their style or products. Personal recommendations can be powerful in generating new customers.
Attend Trunk Shows or Pop-Up Events
Visit their trunk shows or pop-up events to see their latest collections and connect with the designer in person. These events often offer exclusive discounts or limited-edition pieces.
Support Local Retailers
If the designer sells their products through local boutiques or retailers, shop from these stores to indirectly support the designer. This helps increase demand for their items.
Purchase Their Designs
Depending on the price points and your own personal fashion budget, you may be able to directly help them with sales by buying their clothing, accessories, or other fashion items. This provides direct financial support and helps them grow their business.
Sponsorship or Investment
If you have the means and are particularly impressed by an emerging fashion designer, you could consider sponsoring or investing in their brand. This provides them with financial backing to further develop their business.
