One of the best benefits of living in California is the abundance of fresh and healthy food options. In San Francisco there’s no shortage of restaurants serving elaborate and colorful veggie dishes, which you can so conveniently have delivered to your door! The bay area is filled with farmer’s markets and grocery stores boasting a plethora of perfect looking produce.
But what about the fruits and vegetables that don’t make it into the grocery store? Many people don’t realize how high the “beauty” standards are for produce, I honestly had never given it any thought before. If you think about produce the way be we think about people, they come in all sorts of shapes, sizes and colors. We are just used to looking at the “supermodel vegetables” in the produce aisle. If we see an oddly shaped or colored fruit we assume there must be something wrong with it. Just because the shape is a little wonky, that doesn’t mean it will taste any different.
Imperfect Produce took the revolutionary concept of taking the produce that didn’t make the cut to sell at the grocery store and giving it a new life. Because "ugly" produce can’t be sold at a premium price, you can get these farm fresh goodies at a discounted price. Healthy eating can sometimes be a challenge when you’re on a budget because wholesome fresh food cost more than pre-packed and processed fast food. Imperfect Produce makes eating healthy affordable and convenient with home delivery. Not only are you getting a great deal (and so convenient!), you’re also helping the environment by reducing food waste!
Wanna give it a try? Use my unique discount code WONKYPRODUCE and get 50% off your first order!* Imperfect Produce just announced their expansion to the whole bay area on July 10th. Check delivery options for your zip code and get farm fresh produce delivered straight to your door!
*Code expires 6/29/2017
Fresh Squeezed Grapefruit Juice
Although the grapefruits in my box had some scars on the outer peel and didn't make the cut for the grocery store, they were still perfect for some homemade juice. I find grapefruits a little too bitter to eat plain but when you fresh squeeze them with a little water and sugar it's so light and refreshing. Perfect on a warm summer day!
The Ugly Rainbow Beets
Just as the old saying goes, you can't judge a book by its cover and the same goes for your vegetables. I will admit that at first glance these rainbow beets are a bit ugly don't necessary look super appetizing. But all you need to do is take out your vegetable peeler and remove the rough outer layer to find the beautiful yellow rings inside. These beets were so sweet and crisp and made the perfect base for colorful salad.
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